Strategy
Segmentation
- Collaborate with your DTC team to build targeted segmented list
- Present the right product, to the right customer, and sell more wine
- Take the guesswork out of forecasting
Strategy
- Knowing your existing customer base is fundamental to selling smarter
- Customer Economics vs Product Economics
- Better Data, Better Decisions, Better Sales
Data Analysis
- Maintain customer data up-to-date and valid
- Call History Database
- Target relevant cohort