Marcela Pinzon, is an 18 year veteran of the wine and spirits industry and Founder / CEO of Vitis Vinifera Telesales, a white-glove sales firm specializing in developing the direct-to-consumer sales channel for family wineries. She has extensive experience developing and implementing key growth sales strategies and tactics to achieve financial targets. Throughout her career, she has represented established luxury brands at The Henry Wine Group, increased distribution of boutique family wineries at The Angeles Wine Agency, and held key management roles, with the top national wholesale distributors. Director of Hotels & Resorts - Southern Wine & Spirits, International Wines Portfolio Manager - Young's Market Company, and Western Regional Sales Manager at Paul Hobbs Wines.
Today, you can find Marcela at her company’s Los Angeles headquarters, applying her sales experience and extensive wine knowledge, to manage and train her own sales team.
Board of Directors - Wine Women
Sponsorship Committee - Sonoma County Vintners
Legislative Committee - Family Wine Makers of California
Public Policy & Communications Committee - Wine Institute
Managing an outbound calling campaign requires a tremendous investment of time, resources, staff and technology. Data show us, the more time something takes, the fewer people are to use that functionality. Calling your wine club members can yield profits of up to 30-40% of sales revenue. Telesales represents 7% of the DTC sales channel mix, it's an untapped sales opportunity for wineries of any size. Allow us to manage your outbound calling campaign, and you can focus on making wine.
SELL MORE WINE TO YOUR EXISTING CUSTOMERS